The W95A is Panasonic’s flagship 4K Ultra HD Mini LED smart TV. The Mini LED panel with thousands of LED backlights, Local Dimming Ultra, and Quantum Dot sheet delivers exceptional brightness, contrast, and colors, without the halo effect. HCX Pro AI Processor MKII brings precise color accuracy, contrast, and clarity as filmmakers intended. Panasonic TVs support all HDR formats, such as HDR10, HDR10 Plus Adaptive, Dolby Vision IQ including Precision Detail, and HLG. Auto AI feature and the intelligent sensing optimize picture based on the type of content being viewed and the ambient light in a room including color temperature. Dynamic Theater Surround has a dedicated built-in subwoofer that delivers an enhanced low-end frequency. All Panasonic TVs are Fire TV built in, integrating streaming and live TV channels, apps, and tailored recommendations on one main home screen. Users can create up to six user profiles. They include the Voice Remote with Alexa (Press and ask Alexa) to easily launch apps, play music, search for titles, and more, using your voice. Compatible with Alexa-enabled devices such as Ring Doorbells, they feature a smart home dashboard. The Fire TV Ambient Experience turns TVs into a beautiful, always-on smart display rotating through beautiful art, personal photos, and glanceable information that keep you updated throughout the day through customizable Alexa widgets Outstanding contrast and vivid colors Thousands of LED backlights in our Mini LED TVs deliver outstanding brightness and contrast while minimizing the bleeding of bright objects into darker areas, allowing you to enjoy your favorite content and games without the halo effect common with conventional screens. Professional picture performance in your home The HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you. Auto AI for always optimal picture and sound Using AI, Panasonic TVs analyses the incoming signal, instantly adjusting picture and sound setting. Auto AI knows the settings for sport, live music, filmic scenes and more - so makes them for you. Just sit back and enjoy the performance. Filmmaker Mode with intelligent sensing Enjoy your favorite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust color temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights. Experience a new dimension in HDR viewing with Dolby Vision IQ It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best color and contrast. Immersive sound from all around you. Dolby Atmos, found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere. New-improved home cinema pleasure Dynamic Theater Surround turns home cinema into a true audiophile experience. Now employing a dedicated mono woofer, Dynamic Theater Surround allows you to experience an enhanced low end frequency range like never before, with every beat, explosion, and rumble resonating with crystal clear clarity and precision. Big screen, epic speed, resolution and clarity for every game Thanks to Game Mode Extreme our 4K Mini LED TV with HCX Pro AI MK II processor are ready for action. The latest revolutionary 144Hz panel delivers both HFR (High Fame Rates) and VRR (Variable Refresh Rates) brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliance and the gaming experience. Smooth and intuitive set up for gaming devices Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by one action if assigned to the My APP button. Great sound whatever your play style Game Sound Mode allows for switching between 2 modes that optimize sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Get right to your good stuff Fire TV puts your favorite apps front and center on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. Watch TV your way Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character Say it. Alexa will play it. Use Alexa on the Voice Remote to find your favorite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more A brilliant TV experience Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your TV. Liven up your living space Fire TV Ambient Experience turns the biggest screen in your home into a personal display for beautiful artwork, personal photos, music and customizable Alexa widgets.